Xmas Santa Claus

Nothing spreads joy faster than a smile.

With Christmas just around the corner, Coca-Cola wanted to create a unique customer experience that would bring a smile to everyone’s face.

Based on the insight that everyone, deep down—and regardless of age—believes in Santa and his magic, we built an open photo booth and used AR to photograph smiling people next to a virtual Santa Claus. A few seconds later, a photo would emerge from the slot, showing happy shoppers next to a jubilant Santa.


Silver Ermis 2014 Direct