The Most Important Title

For Mother’s Day, National Bank of Greece temporarily disrupted LinkedIn’s corporate language by changing something everyone takes for granted: job titles.

Executives and employees replaced their professional titles with the roles they master every day at home: Screentime Regulator, Manager of School-Related Panic, Chief Supporter of Future Rock Stars & Astronauts…

Unexpected, tender and honest, these titles brought warmth and humour to a strictly professional platform.

The initiative was captured in a dedicated video that brought the idea to life and highlighted the many roles NBG’s people hold, celebrating the most important title of all: Mom.