The king of toast

The king of toast shares his wealth.

Dodoni has always been famous for their feta cheese. However, being in a competitive industry that constantly introduces new products, Dodoni decided to introduce cheese in slices for sandwiches. The campaign’s main idea was to combine traditional taste with the latest video food trends, by creating a microsite featuring 10 unique food videos hosted by famous food blogger Gabriel Nikolaidis. With more than 1 million video views, the campaign was very successful and helped to launch Dodoni’s new product line.