A taste of DODONI
Each spoonful is a trip to our origin.
To highlight the unique taste of DODONI’s Classic yogurt which is made solely with milk from Epirus.
Each spoonful of DODONI’s Classic tastes so authentic, it’s as if you are in Epirus.
In the teaser phase of the campaign, a woman literally falls from the sky during a live local news broadcast.
The event is picked up by all major news sites.
One week later, the creative concept is revealed: the taste of DODONI Classic yogurt takes you all the way to Epirus.