A taste of DODONI

Each spoonful is a trip to our origin.

The challenge:
To highlight the unique taste of DODONI’s Classic yogurt which is made solely with milk from Epirus.

The idea:
Each spoonful of DODONI’s Classic tastes so authentic, it’s as if you are in Epirus.

The campaign:
In the teaser phase of the campaign, a woman literally falls from the sky during a live local news broadcast.
The event is picked up by all major news sites.
One week later, the creative concept is revealed: the taste of DODONI Classic yogurt takes you all the way to Epirus.