Dairy quality without the bahh, bahh.
Challenging the current status quo by poking a little fun at the dairy industry has always been Dodoni’s favorite way of communicating the quality of their products. And making Sheepman—a man wearing a sheep’s costume—their main spokesperson helped to create another humorous, yet highly informative TV commercial.
Directed by famous Greek director Yorgos Lanthimos and set at an idyllic piece of Greek countryside, the spot shows Sheepman talking about his natural gift of acting as a sheep in competitors’ commercials—a talent not needed in Dodoni advertising since their products speak for themselves.
Silver Ermis Awards 2017