Milk is good for you. And even better when you share it.
On International Milk Day we created “Share Milk”, an interactive microsite through which visitors discovered how milk is used in different countries around the world. In Greece, visitors could also share their own, preferred way of drinking milk and take part in a contest for a chance to win their favorite Greek DODONI dairy products. The microsite had 7,000 unique visitors, while 3,300 users participated in the contest. More importantly, through this activation, 1,000 liters of milk where donated to the Children’s Village SOS Varis.