Save the Squirrel

Before you claim that Nescafe Instant Coffee is unhealthy, talk to a squirrel.

How do you dispel ludicrous rumours about Nescafe Instant Coffee’s supposedly unwholesome ingredients? By doing something equally nutty.

We simply told the audience that every time they spread a nasty Nescafé rumour a little, lovable squirrel would die. And then we let squirrels run the show, which included a video, Facebook posts, a YouTube game and a Twitter account. As expected, the effort went viral, thousands of squirrels were “saved” and, most importantly, the spread of rumours decreased substantially.