Reasons to Believe.
Everyday Heroes right next door.
The challenge: In Greece, the effects of the financial crisis were severe. The trust of the consumers towards the brands was shaken. Coca-Cola had to come closer to the Greek consumers in order to understand their needs and speak to them with a positive attitude.
The idea: To highlight the stories of real “everyday heroes”. To inspire our consumer and give them a reason to believe in a better tomorrow.
The results: A strong campaign with a positive message that has the power to change the mood of our consumers. That can change their attitude and become more positive and hopeful. We brought Coca-Cola closer to the hearts of millions, reinforcing local relevance and connecting with them in an emotional level.