Parisian legend

Eleni, Excellence and Paris; an irresistible iconic combination.

With iconic TV presenter Eleni Menegaki already secured as L’Oreal’s main local ambassador for Excellence, we decided to shoot our TVC at the place where everything started: in Paris, the very heart of L’Oreal. Eleni’s effortless elegance easily blends in with the cosmopolitan atmosphere of the City of Lights, presenting the audience with just the right amount of understated luxury.