Ice cream masters Froneri expanded their Nuii brand with two new flavors and relaunched their super-popular Australian macadamia variety. Spearheading the launch was an Instagram campaign featuring renowned Master Chefs S. Kontizas, L. Koutsopoulos, and P. Ioannidis in unexpected roles. And thanks to the participation of an additional 39 well-known influencers who created unique content for Instagram, TikTok, and YouTube, the effort maintained its momentum throughout the summer.