Not A Discount

Research shows that 1 in 3 Greeks actively hunt for holiday deals, and that insight sparked the “Not a Discount” campaign. Bloody and McCann Worldgroup Greece took the familiar “-20%” from summer promotions and flipped it, highlighting the 20% drop in blood donations during the season and encouraging young people to give blood before they head off on vacation. The campaign drove a 50% increase in traffic to bloode.org, with the banners serving as the main entry point.