Would you dare to share your favorite Christmas recipe?
For a traditional brand like Dodoni, the Christmas season presents the ideal opportunity to strengthen their connection with consumers. Which is why we came up with an online contest called the “Christmas Table”, where consumers were invited to create their own Christmas menus using one or more of DODONI’s delicious products. Visitors could also draw inspiration from countless recipes from the Dodoni Digital Cookbook, presented by famous food bloggers. In just 2 weeks, the campaign attracted over 2 million participants and generated over 14,000 shares.