It happens far away. Which means that we have to be even closer.
When we are witness to a bad situation, it is very likely that we will react. However, when something bad happens across the globe, we behave as if it doesn’t happen at all. The objective of this campaign was to bring distant problems right into the average living room and make people realize that there’re many things they can do to help. In this powerful film, scenes of a young girl trying to cross a busy highway in Athens are followed by scenes of children in Africa who are victims of war, poverty and famine.