A sketch for Schedia.

Fighting homelessness with the power of sketching.

Schedia is a magazine which homeless people can sell as street vendors and make a living. It is published by Schedia Street Press, a member of the International Network of Street Papers. The main goal of this effort is to help homeless people stand on their own two feet.

This spot—which followed a general awareness campaign—explains what Schedia really is and how it works. This is accomplished by a series of simple yet informative animated sketches which help to highlight Schedia’s brilliant concept.