You could lose everything in an instant.

Is it really worth taking the risk?

Every year, more than 800 people are killed and thousands more are seriously injured in car accidents in Greece. Statistics show that two major factors are responsible for more than two-thirds of all accidents: driving under the influence and using a mobile phone while driving.

Shell wanted to do something to change these stats and McCann came up with a powerful, symbolic campaign which encourages safe driving practices, without showing the blood and gore of real accidents.