Yogurt for your own good.
The great taste of stained yogurt—without hysterics.
Following the 2014 relaunch of Dodoni Yogurt, McCann Athens created a new campaign for Dodoni’s strained yogurt, a product already very popular with Greek consumers.
In the new campaign, we see a modern family bursting into hysteria when the father suggests they have yogurt for dinner. The chaos that ensues pokes fun at the stereotypical approach of yogurt ads depicting people over-indulging in the product, while still carrying the message that Dodoni’s yogurt tastes great.