Drop Dead Easy
The challenge: Habits are very hard to change. They are deeply routed in our behavior. Food delivery is often connected with traditional delivery via the phone, since it is considered easier than online delivery.The challenge we had was to swift this perception of difficulty and make efood a synonym to food delivery.
The idea: With efood, it takes just 3 steps to have your favorite meal at your door. It is drop dead easy!
The campaign: We developed a series of TVCs, dedicated in 3 key delivery categories: coffee, pizza & souvlaki. We also developed promo TVCs, instastory videos and pre-rolls for YouTube.