Color Vive Summer

Who says you can’t enjoy the summer and protect the color of your hair at the same time?

We love the summer! But our hair doesn’t—especially hair dye which always has a hard time in strong sunlight. Taking advantage of that insight, L’Oréal Paris cooperated with McCann to create a summer campaign for the flagship franchise Elvive Color Vive.

The shooting took place in Santorini—Greece’s most iconic island—while the spokesperson was the famous TV star Eleni Menegaki. The spot shows her enjoying the Greek sun while she explains to the camera how Elvive Color Vive helps to protect and nourish her hair. Following this spot, Elvive Color Vive quickly became the summer’s must-have product and the undisputed No1 hair care franchise for hair dye in Greece.