To live life to the fullest, just close your eyes..
The campaign’s main goal was to introduce a new Coca-Cola variant, which is produced in Greece exclusively for the local market. To emphasise the latter,
we created a music video, featuring a road trip through some of the Attica region’s most beautiful spots. In each location, our hero—and brand ambassador—Sakis Tanimanidis has unique experiences, which become even more powerful when he closes his eyes. Onirama, one of the country’s most popular pop groups adapted the Taste the Feeling song for the video’s soundtrack.