Successes
Nowadays, society recognizes only some very specific and “great” things as achievements. But what about everything else? What about all those “smaller” yet meaningful successes young people experience, which help them stand more firmly on their feet and face life with greater optimism? It is precisely these successes that FIX comes to acknowledge in the way they deserve.
Thus, It highlights some everyday, personal achievements, that may seem small, but are treated as something truly significant, with the use of objects and symbols that we usually associate with historical events and “great moments”. Because, while none of these distinctions will go down in history, for those who live them, they mean everything. And that’s why they deserve a FIX.